Enterprise Augmented Reality is a technology and industry filled with hype, the AREA seeks to provide factual, neutral and relevant information about the tools available, application possibilities, methods of implementation and return on investment. Once we have a shared conceptual foundation, we can discuss the concrete benefits of AR, as well as the risks of introducing AR in the enterprise with our audiences. This page is designed to be an AR Primer; you will find a variety of resources and recommendations to begin your AR journey.