Earlier this week, an article by Zion Market Research was released. This report discussed a researched report which stated the global smart glasses market is predicted to grow at a compound annual growth rate (CAGR) of 19.0% between 2016 and 2021. The market is 2015 was valued at $2.1 billion however this figure is set to rise and expected to reach $6.56 billion by 2021.

Significant points from the report include:

• Government support coupled with large investment in the automobile industry
• Innovative products accelerates the demand for the smart glasses market
• There is an increasing demand for eco-friendly and energy efficient products
• There is a reduced maintenance in cost and cost efficiency

The Smart Glasses market is split up into many different sections. Firstly the Technology Segment Analysis is made up from: Electrochromic, Thermochromics, SPD and PDLC.

The application of segments:

• Transportation
• Electronics
• Architecture
• Solar Power Generation
• Other

The regional segments are:

• North America
• Europe
• Asia-pacific
• Latin America
• Middle East
• Africa

Companies that make up this market share include:

• Smart Glasses International Ltd
• Raven Brick LLC
• Glass Apps
• Gentex Corp
• AGC ltd
• Research Frontiers
• SAGE Electrochromics
• Pleotint LLC
• Hitachi Chemicals Co. Ltd

Free samples of the report can be requested here.

Earlier this week, an article on GlobeNewswire discussed a research report by Global Market Insights, Inc., which analyses the global Augmented Reality market by component, display device, and application. According to the report, the global AR market is predicted to increase at a compound annual growth rate (CAGR) of 80.8% from 2016 to 2024.

The AR market is segmented into the components hardware and software, and into the display devices smart glass, head-mounted display, and head-up display. The applications it is segmented into are:

• Medical
• Automotive
• Industrial
• Gaming
• Retail
• Aerospace and defense
• Other

The regional segments are:

• North America (US, Canada)
• Europe (UK, Germany, France, Italy, Russia)
• Asia Pacific (China, India, Japan, South Korea, Taiwan)
• Latin America (Brazil, Mexico)
• MEA

Significant points from the report include:

• Drivers of the AR market include the commercialisation of new tech devices, improving the quality of sensors in AR devices, rising demand for software apps, increased adoption in e-commerce and retail, and high demand from enterprises to bridge the physical and digital world.
• By 2016, more than $1.6 billion was invested in the development of AR display devices.
• By 2024, it is predicted that head-mounted displays will account for more than 50% of the AR industry due to increased demand in applications such as education, manufacturing, training, and entertainment.
• AR automotive applications are forecast to increase at a CAGR of over 80% from 2016 to 2024 due to the integration of technology with vehicles.
• The AR market in China will see significant growth during the forecast period due to more investment in the manufacturing industry.

Companies that will account for AR market share include:

• AREA member DAQRI
• Blippar
• Apple
• Sony
• Microsoft
• Google

A recent article on Ein Newsdesk addressed a global Augmented Reality market report by Market Research Future, which analyses the market by component and application, and provides a forecast to 2027. Drivers of the global AR market mentioned in the article include increased production of mobile app stores, increased mobile expansion, and increase investment in smart devices. Market restrictors include limitations of technology and lack of technical awareness.

The report includes:

• A detailed analysis of the market and forecast for the next 10 years
• Insights about factors affecting market growth
• Historical and forecast revenue of the segments and sub-segments in reference to the main regions (North America, Europe, Asia, and Rest of the World)
• Market analysis based on various factors such as supply chain analysis and price analysis
• Strategic profiling of key players in the market

The segments by components are:

• Displays
• Wireless Network
• GPS system
• 3D graphics system
• Software
• Sensors

The segments by application are:

• Enterprises (E-commerce, healthcare, advertising)
• Public sectors (government, education, military)
• Telecommunication
• Gaming and entertainment

Key players in the AR industry mentioned in the report include:

• AREA member DAQRI (US)
• AREA member Catchoom (Spain)
• Apple Inc. (US)
• Infinity Augmented Reality (Israel)
• Blippar (UK)
• Samsung Electronics Ltd. (South Korea)

This week, two separate articles on Business Wire and Erie News Now reported on a new Tracker research program by the International Data Corporation (IDC), which focuses on the Augmented and Virtual Reality headset market.

Significant points mentioned by both articles include:

• According to IDC, worldwide shipments of ARVR headsets will increase by a compound annual growth rate (CAGR) of 108.3% from 2016 to 2020
• IDC is currently focusing on three headset categories: tethered head-mounted displays (such as the HTC Vive), standalone head-mounted displays (such as Microsoft’s Hololens), and screenless viewers (such as Samsung’s Gear VR)
• IDC expects AR headsets to increase due to technology becoming more affordable and OEMs entering the market, despite VR devices currently leading the market in terms of volume
• Jitesh Ubrani, the senior research analyst for IDC Mobile Device Trackers, is quoted to have said that this year has been important for Augmented Reality, and that the technology may create a change in computing to rival the smartphone, despite it having a long way to go before mass adoption
• Tom Mainelli, the program vice president  of Devices and ARVR, is quoted to have said that AR is a long-term opportunity, while VR will capture most media attention in the short-term
• A table is shown, which compares worldwide ARVR headset shipments from 2016, and predicted shipments in 2020

The two reports can be read here – BusinessWire and ErieNews

A recent article on Digital Journal reports on Market Research Reports Search Engine’s analysis of the Augmented Reality market.

According to the article, the demand for Augmented and Virtual Reality is predicted to increase in the near future due to the increased demand for ARVR service, rise in end-use application, and affordable hardware cost.

The ARVR market is segmented into component, end-use application, and geography. Component types are software, hardware (head-mounted display, head-up display, glasses, consoles, and others), and services. End-use applications are education, healthcare, gaming, retail, construction, automotive, media and entertainment, defense and aerospace, and others (manufacturing and energy). AR and VR are segmented separately.

Geographical regions are segmented into:

• North America (US and Canada)
• Europe (UK and Germany)
• Asia Pacific (China and India)
• MEA (South Africa and the GCC)
• South America (Brazil and Argentina)

Aspects analysed in the report include:

• Driving / restraining factors of the market
• Prevailing market trends
• Prospective growth opportunities
• Major strategies increasing the popularity of the market
• Market estimates and forecasts for all segments
• Estimates and forecasts for the head-mounted display, glasses, and console
• Industry evolution
• Impact analysis of the market on smartphones, tablets, etc.

Key players profiled in the report include:

• Google, Inc.
• Microsoft Corporation
• Oculus VR LLC
• HTC Corporation
• Nokia Corporation
• Blippar Ltd.
• MindMaze SA
• NuFormer Projection B.V.

Last week, an article on Global LEDs/OLEDs discusses the global head-up display (HUD) market, as it has been analysed by Transparency Market Research in their recent report.

Significant points in the article include:

• It is predicted that the global HUD market will increase at a compound annual growth rate (CAGR) of 19.1% between 2015 and 2022
• In 2014, the global HUD market was valued at $1.76 billion; this is expected to increase to $7.05 billion by the end of 2022
• By application, the market is divided into aviation, automotive, and others
• In 2014, the aviation segment accounted for over 79% of the total demand for HUDs; however, the automotive segment is predicted to grow most quickly during the forecast period
• Currently, HUDs are integrated in premium cars and sports cars, although it is yet to be incorporated into mid-range cars
• HUDs have been integrated in military aircrafts for many decades, but have recently been introduced to helicopters and civil aircrafts
• Market drivers include: increased demand for active safety systems in aircrafts and automotive, technological developments of Augmented Reality in HUDs, high military modernisation, and increased luxury car industry
• Limitations of the market include: the high cost incurred on producing HUDs,
• In 2014, North America was the largest market for HUD; the region has many driving factors for the HUD market
• Europe was the second-largest HUD market in 2014 due to the involvement of luxury car manufacturers such as BMW AG, Audi, and Mercedes Benz
• The Asia Pacific HUD market is predicted to have the highest CAGR from 2015 to 2022 (19.4%) due to  increased demand for high-end cars

Key players in the global HUD market include:

• BAE Systems PLC
• Rockwell Collins Inc.
• Thales Group
• Delphi Automotive PLC
• Yazaki Corporation
• Microvision Inc.

A recent article on Tech Vibes addresses that, despite an increase in the awareness of Augmented Reality technology this year, adoption rates are still low for the enterprises. The information presented in the article is from a new study by ISACA, global business technology and cybersecurity association.
Significant points from the study include:

• In North America, 15% of IT professionals believe that the benefits of AR outweigh the risks
• AR leads to: better collaboration, increased efficiency, better marketing, and new business models / offerings
• The main issues with adopting AR are: insufficient ROI, insufficient budget, security concerns, and lack of skills / knowledge
• 38% of companies have no plans to utilise AR within a year
• 69% of US respondents believe that using AR in workplace training could make their jobs easier to do, and 69% also believe training guides using AR could be useful in everyday life
• Christos Dimitriadis, Ph.D, chair of ISACA’s Board of Directors, is quoted to have said that enterprises should apply sound measures around security and risk management so that they can focus on the benefits of AR and other advanced technology

The AREA can help with the integration of AR in the enterprise by providing companies with the support they need to assess, plan, and manage their AR projects. See our membership page for more information or browse our website for the wealth of free information and resources available.

Recently, some new market reports have been released concerning Augmented Reality and Smart Glasses markets. Three have been rounded up here:

The first report was by Zion Market Research, which included:

• Augmented Reality (Sensor, Display and Software) Market for Aerospace & Defense, Industrial, Consumer, Commercial, E-Commerce, Retail and Other Applications: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021’
• In 2015, global demand for the AR market was valued at approximately $3.33 billion
• It is predicted that the AR market global demand will reach around $133.78 billion in 2021
• This means the global demand for the AR market will increase at a compound annual growth rate of over 85.2% from 2016 to 2021

The second report was by Future Market Insights, which included:

• ‘Smart Glass Market: Global Industry Analysis and Opportunity Assessment 2015-2025’
• The global smart glasses market is expected to grow significantly up to 2025
• Driving factors for the market include: increased adoption of ‘green’ initiatives (e.g. eco-friendly buildings), and increased demand for smart tech in the automobile and aviation industries

The third report was by 360 Market Updates, which included:

• ‘Global Smart Glasses Market 2016 – 2020’
• The smart glasses market is predicted to increase at a compound annual growth rate of 19.88% from 2016 to 2020
• Market drivers include: increased awareness of AR tech, increased developer interest, and proliferation of AR mobile applications

A recent article on Consumer Electronics Net discusses the Augmented Reality Market Analysis to 2024 report by Grand View Research that has been released.
Significant points from the report include:

• The global AR market is predicted to reach $100.24 billion by 2024
• The hardware segment is expected to increase at a compound annual growth rate (CAGR) of more than 90% by 2024
• The software segment is expected to increase at a CAGR of more than 55% from 2016 to 2024
• The head-mounted display segment is predicted to increase at a CAGR of almost 70% from 2016 to 2024, dominating the market
• It is anticipated that smart glasses adoption by consumers will significantly increase
• The automotive segment is expected to grow at a CAGR of more than 70% by 2024
• In the automotive sector, virtual technology is being utilised more and more due to increased model and equipment variants in design and development of vehicles
• Volkswagen have used AR to save time and cost in product development; virtual data is overlaid onto design models so that components can be analysed

The AR market in Asia Pacific is predicted to reach more than $44.30 billion by 2024, and China is expected to drive regional growth due to increased AR devices and mobile apps adoption.

Readers may be interested in a research report released last week. The report was released by WiseGuyReports, analyzing the global Augmented and Virtual Reality market for the healthcare industry. The market is predicted to grow at a compound annual growth rate of 17.2% from 2016 to 2022. Application, product, technology, and end user were all analysed.

The report involves:

• Market trends (including drivers, challenges, threats, and opportunities)
• Market forecast for a minimum of 7 years
• Market share analysis of key industry players
• Market share assessments for regional and country level segments
• Strategic recommendations for new entrants
• Strategic recommendations in key business segments based on market estimations
• Company profiling
• Competitive landscape
• Supply chain trends

Applications covered in the report include:

• Education
• Diagnostics
• Medical training
• Patient care management
• Fitness management
• Surgical and diagnostic imaging

Products covered in the report are:

• AR displays, sensors, input devices, semiconductor components
• VR semiconductor components, devices, sensors

Technology covered in the report is:

• Wearable AR system
• Mobile device-based AR system
• Vision-based AR system
• Spatial AR system
• Semi-immersive, fully-immersive, non-immersive VR systems

End users covered in the report include:

• Hospitals and clinics
• Pharmaceutical and biotechnology companies
• Government agencies
• Research laboratories

Regions covered in the report include:

• US (North America, Mexico, Canada)
• Europe (Germany, France, Italy, UK, Spain, Rest of Europe)
• Asia Pacific (Japan, China, India, Australia, New Zealand, Rest of Asia Pacific)
• Rest of the World (Middle East, Brazil, Argentina, South Africa, Egypt)

Key industry players mentioned in the report include:

• Siemens Healthcare
• Philips Healthcare
• Foursquare Labs, Inc.
• Vuzix Corp
• Medtronic
• WorldViz
• Oculus VR, LLC

A request for a sample report can be read at the following link.