The first market report this week by Long Short Report, speaks of the Augmented Reality Devices Market growth in the next 3 years. This market report provides an executive level blueprint on the market, focusing on evaluating the market trends emerging in the regional markets with the report also representing historical data and statistics about the market and evaluates how the demand and supply trends have impacted the global Augmented Reality Devices Market Dynamics.

A report on the Smart Glasses Market covers different types of Smart Augmented Reality Glasses. The market report is split into sections including consumer, enterprise, industrial, public safety, and healthcare with a competitive analysis of various hardware and software vendors and a strategic recommendation for various players in the chain already.

Another report analyses the Smart Augmented Reality Glasses Market and makes forecasts. The thrust of this report is that shipments are to reach 22.8 million units annually by 2022. This large mass of volume is said to drive device revenue growth from $138.9 million in 2016 to $19.7 billion by 2022.

The market report includes Microsoft HoloLens’ introduction of Mixed Reality to the market, the failure of Google Glass as well as covering many other smart glass producers in the market.

This provides the value chain analysis, market attractiveness analysis, and company share analysis along with key player’s complete profiles.

Information about Smartglass:

Also known as switchable glass, is a glass which can alter its light transmission properties on application of voltage, light or heat. These glasses are used in windows, skylights, doors, partitions and have extended their range in automotive industry, aircrafts and in marine applications.

The Smart Glasses Market is segmented on the basis of types as architectural, electronics, solar power generation and transportation, architectural segment being the major market segment.

According to this report the marketed is estimated to grow at a significant rate in the next few years. The major players that are driving this increase are to be in architectural and transportation sectors however the article states that energy efficient building technologies will also contribute to the growth.

Some key facts about this Market Report:

• Electronics segment is expected to be a prospective market owing to its innovations and research to produce highly advanced devices such as digital eyeglasses and screens.
• Certain aspects are preventing the growth of the global smart glass market
• Comparable cost with its substitutes and lack of awareness about its benefits are inhibiting the market growth.
• North America accounts the major share in the global smart glass.
•  European market is expected to overtake the North American smart glass market in the forecast period. This will be resultant to the increasing demand for large size advanced windows in residential and commercial architectural structures.
• Further, market is distributed in regions of Latin America, Asia-Pacific Western Europe, Eastern Europe and Middle East & Africa.

The following is a summary of a report by DecisionDatabases.com, titled: “The Global Smart Glass Market Research Report – Industry Analysis, Size, Share, Growth, Trends and Forecast”.  This provides the value chain analysis, market attractiveness analysis, and company share analysis along with key player’s complete profiles.

Information about Smartglass:

Also known as switchable glass, is a glass which can alter its light transmission properties on application of voltage, light or heat. These glasses are used in windows, skylights, doors, partitions and have extended their range in automotive industry, aircrafts and in marine applications.

The Smart Glasses Market is segmented on the basis of types as architectural, electronics, solar power generation and transportation, architectural segment being the major market segment.

According to this report the marketed is estimated to grow at a significant rate in the next few years. The major players that are driving this increase are to be in architectural and transportation sectors however the article states that energy efficient building technologies will also contribute to the growth.

Some key facts about this Market Report:

• Electronics segment is expected to be a prospective market owing to its innovations and research to produce highly advanced devices such as digital eyeglasses and screens.
• Certain aspects are preventing the growth of the global smart glass market
• Comparable cost with its substitutes and lack of awareness about its benefits are inhibiting the market growth.
• North America accounts the major share in the global smart glass.
•  European market is expected to overtake the North American smart glass market in the forecast period. This will be resultant to the increasing demand for large size advanced windows in residential and commercial architectural structures. 
• Further, market is distributed in regions of Latin America, Asia-Pacific Western Europe, Eastern Europe and Middle East & Africa.

A news report was released this week relating to the findings of Transparency Market Research (TMR).  Companies such as BAE Systems plc, Nippon Seiki Co. Ltd., Rockwell Collins Inc., and Continental AG currently lead the global head-up display (HUD) market.  It is said that these players are mainly focusing on giving users a comprehensive experience through incorporating cutting-edge technologies. Many players are also taking recourse to strategic collaborations and business partnerships to strengthen their position in the market. Besides this, the leading companies are looking to add novel solutions to their portfolios to expand their geographical reach.

Research and development activities have enabled the leading companies to innovate for improving their existing HUDs in terms of wider angle of view, clarity in projection, and easy integration with other electronic devices. Such innovations are aimed at gaining the lion’s share in the market.

Two forecasts are discussed including (1) Demand for Improved Safety will Boost HUD Uptake in Automotive and Aviation Sectors and (2) High Cost of Manufacturing to Limit HUD Adoption in Mid-range Cars Segment.

Additionally, demand for HUDs is set to Increase with the Launch of Augmented Reality.  TMR forecasts attractive opportunities for the market in the forthcoming years. The launch of augmented reality in automotive HUDs holds immense potential for growth. The technology will provide real-time traffic information to drivers. It will also display information from driver assistance systems such as lane departure warning and adaptive cruise control.

The HUD technology has its root in the automotive industry, witnessing robust deployment in the luxury and high-end car segment. Furthermore, TMR expects the technology to gradually penetrate in the mid-range car segment, as its cost of production decreases. This will bolster sales of head-up displays in the near future.

By applications, the aviation industry accounted for approximately 79% of the overall demand witnessed in the market. However during the forecast period from 2015 to 2022, the application of HUDs in the automotive sector is expected to rise at a faster pace. Regionally, North America led the global HUD market in 2014. Besides increasing application in the aviation sector, the rising demand for luxury cars will boost the North America HUD market at a CAGR of 19% between 2015 and 2022.

As per TMR, the global head-up display market stood at US$1.76 bn in 2014. TMR forecasts the market to reach US$7.05 bn by 2022, exhibiting a CAGR of 19.1% from 2015 to 2022.

In a recent news report, ABI Research have forecasted the Augmented Reality Enterprise applications will hit an inflection point in 2018. Smart glass shipments are increasing to 20 million in 2021 with a compound annual growth rate of 227%.

ABI Research have also forecasted total market revenues across many devices, platforms and licensing and have said that this market is to reach $96 billion in 2021. The fastest growing markets with a 323% compound annual rate are energy, manufacturing and logistics however the healthcare and media and entertainment markets are the fasted with a 400% CAGRs.

Senior Analyst at ABI Reasearch, Eric Abbruzzese has said “2016 was a year of discovery for AR, with the industry focusing on initial ROI metrics, pilot phases will continue into 2017, with early adopters moving to more substantial deployments.

“New AR customers will be excited by positive performance indicators across the market, with the promise of increased workforce efficiency and error reduction. 2018 will be the year all verticals experience a significant jump in AR adoption rates.”

This can be attributed to three factors:

1. Significant time in market for pilot phases and small deployments to provide success indicators
2. Greater breadth and depth of use case support through platforms
3. An overall more mature market in terms of deployments, integrations, and usage.

In this weeks’ news there have been many market reports. Firstly, released by Whattech a market report about the Augmented Reality and Virtual Reality apps global market forecast to 2022.

This report about 2017 Global Augmented Reality and Virtual Reality Apps Market Report is an in-depth research report based on the world’s major regional market conditions of the AR and VR apps market.

Main regions from this report:

• North America
• Europe
• China
• Japan
• Southeast Asia
• India

Key companies talked about in this market report include:

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom (AREA Member)
• DAQRI (AREA Member)
• Wikitude

The second report by Einnews talks about a new market report, the Augmented Reality Market Key Players, Industry, Overview, Supply and Consumption Analysis Worldwide to 2022. Some of the key topics talked about in this report include:

• Augmented Reality
• Digital Workflow
• Smart Headset
• Smart Glasses
• Internet of Things
• Shop-floor AR
• Wearable Computer
• Process Image

There is a long list of market participants including AREA members: APX Labs (now Upskills) Atheer, Augmate and DAQRI.

The last report this week by newsmakers talks about the Global Augmented Reality and Virtual Reality Healthcare Market. This market is expected to grow at a compound annual growth rate of 17.2% during the forecast period. Applications covered in this report include:

Fitness Management 
• Pharmacy benefit Management 
• Education 
• Diagnostics 
• Rehabilitation and Therapeutics 
• Medical Training 
• Pain Distraction 
• Surgical and Diagnostic Imaging 
• Patient Care Management 
• Virtual Reality Exposure Therapy (VRET) 
• Simulation 
• Other Applications

Products Covered: 
• Augmented Reality (AR) 
o AR Displays 
o AR Sensors 
o AR Input Devices 
o AR Semiconductor Components 
• Virtual Reality (VR) 
o VR Semiconductor Components 
o VR Devices 
o VR Sensors

Technology Covered: 
• Augmented Reality (AR) 
o Wearable AR System 
o Vision-based AR System 
o Mobile Device-based AR System 
o Spatial AR System 

Each week The AREA looks through all the market reports relevant to Augmented Reality specifically with a focus on AR in the enterprise. Many of these reports contain facts and projections around both the AR and VR markets.  Our focus is on bringing you the highlighted facts related to AR in the Enterprise and other headline facts from the industry.

Earlier this week a report was released by whatech stating the global AR and VR Market is expected to grow at a compound annual growth rate of 85.4% and it set to grow 44.5% over the period of 2016 to 2022.

This market is expected to grow due to an increase in awareness about technologies among consumers, mass scale adoptions of both augmented and virtual reality in many industries and an integration of AR and VR to create mixed reality for future technologies.

Main points that have been stated in this report consist of:

• Commercial application of AR generated the highest revenue among all applications.
• The commercial sector is utilizing AR technology on a wider level
• AR applications are being used by retail companies through tablets and smart-phones
• Mobile advertising is being used by AR companies to increase brand recognition
• The market is dominated by the North American Region
• Most prominent companies in the hardware segment are American
• China is expected to play an important role due to their well-established manufacturing and engineering sector.

Please note, the AREA Is not involved with producing the market reports nor affiliated with them.

A press release issued Feb 2 2017 reveals a perspective that may interest readers based on ABI research.

With Augmented Reality (AR) and Virtual Reality (VR) head-worn device shipments to reach 37 million by 2018, at an 83% CAGR, ABI Research identifies several innovative companies that will lead market development, including Fovi3D, Meta, and Sensics.

The article suggests it is manufacturers in adjacent markets, particularly machine vision, that will have the most substantial impact. Companies such as Eonite Perception, Occipital, and uSens will not only spur overall market development but help to position Mixed Reality (MR) as a key future disruptor to existing AR enterprise implementations.

Shelli Bernard, Research Analyst at ABI Research is quoted as saying: “The development and evolution of user input technologies is key as AR and MR markets grow, as the technologies will support accurate and intuitive hands-free interaction as implementations within the workplace become more commonplace.”

While VR will dominate the revenue balance between AR and VR until 2019, at which point AR will grow to reach 53% of a $57 billion market, innovations continue to occur in both markets.

Both hardware solutions providers–optics provider Lumus and AR device manufacturer Meta–and software and content delivery-focused companies–ar4.io and VREAL–are showing marked innovation through their latest offerings.

Additionally, companies such as Mind Maze are capitalizing on the potential for AR and VR within specific market verticals, with Mind Maze targeting the healthcare market to support brain injury recoveries.

“As vendors work to improve their AR and VR solutions, innovations through adjacent and enabling technologies will spur future market development,” concludes Bernard.

The findings are taken from the report: ABI Research’s Hot Tech Innovators in AR/VR https://www.abiresearch.com/market-research/product/1026667-hot-tech-innovators-in-arvr/

The first market report released by Cio has stated the Augmented and Virtual Reality market will grow to USD 162 billion in 2020. In 2017 AR revenues will increase with the market expanding in healthcare delivery, product design and management related use cases.

The industries to benefit from AR will be healthcare, education, manufacturing and logistics. The main countries helping the market are Asia-Pacific, US and Western Europe with the US having edge over the other regions by 2020 however ever region will see an annual growth rate of more than 100% through this forecast period.

The second market report by satprnews states the Global Smart Augmented Reality Glasses Market will grow after a forecast analysis containing study material about manufacturers, regions, types and applications to 2021. The report talks about various stakeholders in the market, definitions and classification of the industry, the Global Smart Augmented Reality Glasses Markets key regions and the manufacturing process including information about production.

Main companies featured in the report include AREA members Atheer Inc and Augmate.  Others noted are:

• Google Inc.
• Meta Glasses
• Sony Corporation
• Epson America Inc
• Microsoft Corporation
• Seiki Epson Corporation

The next market report released last week by Business Wire states that the Global Mobile Augmented Reality Market will reach a CAGR of 77% through 2021. This market report provides and in-depth analysis of the market in terms of revenue and market trends with analysis and forecasts for various market segments and all geographical regions.

The top revenue generating application segments in this report are:

• Marketing and Advertising
• Gaming and Entertainment
• Education and Learning

The final report from Satprnews is a market report about the Global Smart Glasses Market containing study material about market overview, growth, demand and forecast research from all over the world.

Main competitors in this market include:

• Google Glass
• SONY
• Samsung
• Vuzix
• Carl Zeiss
• Apple
• Baidu Glasses
• Recon
• Lenovo

This summary brings our readers some of the most relevant Augmented Reality market reports of the week.

The first report, by Satprnews talks about the international mobile augmented reality and virtual reality apps market growing 74.4% CAGR. The AR mobile device market is expected to grow 78% CAGR by 2020. The report covers the growth prospects and present scenario of the global mobile augmented and virtual reality app industry.

Some of the top vendors highlighted in this report were: Apple, Qualcomm, Rockwell, Collins, Sensics and Technical Illusions

Some main facts taken from this report are:

• High penetration of AR technology in advertising sector
• There is lack of interoperability of mobile AR and VR apps across mobile platforms
• There is a growing collaboration with content providers

The next report released this week by Openpr in concerned with Global Augmented Reality in Healthcare Market by 2024. The main points concluded from this report include:

• Technological advancements and high demand expected to boost market
• Market is expected to be driven by increasing workload of healthcare professionals
• Rise is healthcare expenditure that would drive market growth
• Growth is set to take place in robust healthcare infrastructure like North America and Europe.
• North America expected to dominate the global augmented market.

The final report released this week by Tristate Update talks about the Augmented Reality Market by product, mobile devices, smart glasses, analysis and forecast to 2021. The report has been put together by many industry experts and covers the market landscape and its growth prospects.

The report covers many points such as:

• The market size is calculated by considering revenue which is generated by vendors developing engines, software, and hardware devices
• The report also considers revenue generated by the various sources like paid AR Apps, advertisements with AR Apps.
• Revenue is also generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen.
• Revenue also comes from vendors developing AR apps for sectors such as healthcare, retail, real estate and industrial and sale of HMDs and Smart Glasses.

Many industry key industry players are noted in this report, however, noted here are the AREA members that featured in this particular market report:

• Atheer Labs
• Catchoom
• DAQRI
• NGRAIN

Other notable key players include: Apple, Aurasma, Blippar, Cinoptics, HTC, Meta, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins.