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The AREA Issues Call for Proposals for AR ROI Research Project

The AREA has issued a request for proposals for a funded research project that will develop a full set of best practices for performing analyses of the return on investment (ROI) of enterprise AR projects.

Organizations with relevant expertise in ROI analysis are invited to respond to the invitation by August 14th.

The goals of the AREA-directed research project are:

  • To define and answer common questions about how to measure ROI for enterprise AR projects. The AREA members will then be able to follow the best practices and guidelines when developing ROI estimates for their internal decision makers, or to assist their customers and partners in the development of ROI estimates for AR.
  • To increase understanding and demystify ROI for AR across the industry and ecosystem (members and non-members) through an information/awareness campaign.

The research project will produce:

  • A report that provides AREA members with a full set of best practices to prepare an ROI analysis for enterprise AR. This should be based on widely-accepted techniques and best practices for ROI of adjacent technologies, such as IoT and mobile.
  • An ROI calculator in the form of an annotated spreadsheet with sample formulas and instructions on how to fill in fields with which to begin preparation of an ROI estimate.
  • A case study (suitable for public release) with sample figures showing the use and interpretation of the ROI calculator tool in a fictional (or anonymized) organization.

All proposals will be evaluated by the AREA research committee co-chairs on the following criteria:

  • Demonstrated knowledge of ROI analysis methods
  • Clear qualifications of research organization and any partners in the domain of ROI in AR, if possible, or adjacent technologies
  • Review of prior research reports and calculator samples
  • Feedback of references

The AREA will provide detailed replies to submitters on or before August 18th. The research project is expected to be completed and finished deliverables produced by October 31st.


The AREA ROI research project was awarded to Strategy Analytics in August 2017.

The project produced the first and most definitive report on the topic of Measuring ROI of AR and the AREA AR ROI calculator. These are both AREA member exclusive results. The executive summary of the final report is made available to non-members and upon furnishing your name and contact details, can be downloaded from this page.




AR Adds a New Dimension to Financial Trading and Analysis

AR/MR-assisted trading and data analysis platforms empower traders and investors with advanced fintech, which is capable of monitoring and visualizing financial markets with new depth. Holographic visualization presents a new enhanced view of dynamic data, with flat images evolving into 3D shapes and innovative heatmaps to reveal revolutionary new data insights. With an AR/MR-assisted user interface, users are no longer restricted by the physical size of a computer screen, mobile or tablet, and can get a true 360-degree view with unlimited applications.

Utilizing light portable MR headset technology or AR smart glasses, advanced holographic representations of financial data and feeds are overlaid on, and exist in addition to, the real-world view of the user’s workspace. The phrase “workplace everywhere” has new meaning with AR enabling users to simultaneously operate a laptop or smartphone, or speak with a physical person in the room at the same time as a virtual colleague via videoconferencing.

The AR financial landscape can remain completely private (safe from inquisitive eyes), or users can share data by mirroring their views to an external laptop and even enable “spectator view” for colleagues or clients who are also using AR/MR technology. Users can even invite clients or advisors located anywhere in the world to a virtual conference room, where they can collaboratively and seamlessly analyze and interact with their financial landscape.

The technologies behind the solution

Powerful AR/MR-assisted trading and market data analysis for the finance sector can be viewed through Microsoft’s MR HoloLens headsets, and new technology currently in development that will look and feel like ordinary eyeglasses. The inclusion of Unity, a powerful editor, enables the software to be transported to other wearable hardware. While the solution largely uses HoloLens gesture recognition technology, voice recognition is also possible using embedded Microsoft Cortana functionality, along with holographic object manipulation, which can be useful in certain scenarios.

The core of the AR/MR-assisted financial trading and market data analysis platform is built on an existing data solution called dxFeed, which is one of the world’s largest cloud-based fully-managed data tickerplants focused exclusively on the Capital Markets industry. dxFeed uses unique technology called QD, designed and built by Devexperts, for market data distribution. The result is a powerful tool that can transform and adapt any data feed into an AR/MR-assisted virtual market data infrastructure. Gathering and storing historical data from the key exchanges in the USA, Canada and Europe, every single change of price (tick-by-tick market data), is streamed live and can be accurately viewed and interrogated through the AR/MR headset.

What it means for traders and analysts

The advent of AR/MR-assisted trading and data analysis delivers many benefits to financial services firms:

  • Organizations can replace multiple monitors in a fixed location with a lightweight wireless MR headset or AR  smart glasses, freeing users from the physical size restrictions of computers, mobile devices, and tablets.
  • Companies can implement “workplace everywhere” – with a 360-degree view, users can work literally on any surface and even in the air.
  • Colleagues and customers can collaborate on projects from anywhere in the world via videoconferencing; point-of-view capabilities enable users to monitor and jointly analyze financial data, limiting miscommunication and strengthening decision-making.
  • Users can increase their productivity and dramatically improve market visualization with advanced holographic data representation – a key element for traders needing to make important data-driven decisions quickly.
  • A more intuitive user interface makes it easier to view, analyze and manipulate large quantities of complex data.
  • Users can gain rapid access to stored historical market data and use tick-market replay and back-testing while simultaneously keeping a sharp eye on current market activity.
  • Users stay better informed with streamlined integrated news feeds and financial information, aggregated from multiple providers in text view – with support for live streaming of news channels.

Who are the target users?

Fintech is more than a buzzword. In order to stay ahead of the competition, banks, investment-funds, hedge funds, FX desks, proprietary traders, and exchanges are adopting AR/MR technology. The driving force behind AR/MR-assisted trading and data analysis, however, is individual traders, investors and advisors working for financial institutions across the globe, who will find ease of collaboration from anywhere hugely beneficial.

Some typical scenarios

  • An investor can connect an advisor to a virtual conference room, enabling them to share their point of view and explain how a drop or rise affects the portfolio and what decisions they can make now.
  • A trader can take action faster as a result of a more intuitive interface highlighting hotspots and revealing opportunities.
  • An investor looking to enter new markets can accurately view historical data, use tick-market replay and back-testing and make informed decisions based on the hard facts.
  • A financial analyst required to monitor a particular stock on a major exchange can access and visualize full-depth data, explore how well the stock has performed in the past, and instantly communicate that information to a client, in the form of a holographic data representation.
  • Students or new employees learning to trade can use AR/MR-assisted fintech to study and analyze patterns using historical data and market replay, and immerse and interact with the financial market.

Dmitry Parilov is Managing Director of Data Products at Devexperts and Simon Raven is a technical writer.




A Year of Enterprise AR

What I’ve Learnt as Executive Director of the AREA

I’ve had the most amazing year as Executive Director of the Augmented Reality Enterprise Alliance (AREA). Getting to really understand this new and amazing Enterprise AR ecosystem has been a fantastic journey.

I’ve spoken to many enterprise executives and innovation leaders who are looking to improve their companies’ performance and create efficiencies. There have been many conversations with providers of AR technology (including a growing number of startups focusing on AR) that are offering innovative solutions. I have also gained insight from numerous non-commercial organisations – from governments to universities and research institutes. All which has enabled me to gain a wide and comprehensive view of the Enterprise AR ecosystem.

So, what have I learnt in my first year?

When I started back in May 2016, I would have said that the Enterprise AR ecosystem was very “irregular” because of the following characteristics:

  • Enterprises were uncertain about which AR areas to invest in
  • Providers were unable to find customers
  • Technology readiness was unclear
  • Best use cases were still being defined
  • Efficiencies were difficult to achieve

What a difference a year has made. The ecosystem is moving forward rapidly, with more enterprises and providers understanding AR, developing focused solutions, providing more clarity on best practices and creating better tools.

Equally important, “AR language” is now being shared with key business decision makers (CEO, CIO, CTO). They are beginning to understand the benefits and challenges for the ecosystem.

But issues remain. Enterprise AR is still not a mainstream technology, performance improvements are not being realised across entire organisations, and many projects are stuck in the prototyping / testing phase.

With the help and insight of the AREA members, we have spent the past 12 months understanding what needs to be done to move from the “in prototype” phase to “full deployment” stage so that enterprises can gain the benefits and return on investment from AR.

The AREA Portal – your one-stop shop for neutral Enterprise AR information

The challenge is multi-layered and goes beyond just technology readiness! That’s why the AREA has continued to create initiatives to help enterprises. We are investing in updating the AREA portal and building a “one-stop shop” for Enterprise AR information – from AR use cases, case studies, and technology white papers, to the latest thought leadership articles, news stories, and events. It’s important to build a set of vendor-neutral information that can help executives make informed decisions. We are also working on creating more neutral ROI analysis and looking for enterprises and providers to help share any ROI information they have.

AREA research capability

We are also building up the AREA research capability. We have asked members what should be researched to help the growth of the Enterprise AR ecosystem and in 2016 we commissioned research on security in wearables. The report(s) are just about to be realised and will provide the AREA members with the following insightful and useful research:

Report 1 – Wearable Enterprise AR Data Security Risks and Management

This report will allow AREA members to better understand data security risks, communicate using a common vocabulary, characterize threats via a structured framework, assess major vulnerabilities against that framework, and identify key metrics to measure risks in the real world.

Report 2 – Wearable Enterprise AR Security – Framework and Test Protocol

This report proposes a security framework for AR developers and enterprise practitioners. It explains how to create a three-phase test protocol for evaluation of AR headset solutions:

  • Identify appropriate security requirements for the AR device in an enterprise project
  • Evaluate the security design of the AR device using vendor and third-party data
  • Test the AR device security as part of the enterprise project

These reports are only available to AREA members. If you are not a member yet, please contact me if you are interested in joining.

We have also kicked off the next phase of research proposals to find out what the members would like to research next!

Global AR requirements

Another identified gap is a lack of Enterprise AR requirements. Having those requirements would help enterprises create standard RFP / RFI’s for AR solutions. For their part, providers would find the requirements useful to helping them develop their product roadmaps, as well as encouraging interoperability of software and hardware.

It was exciting and inspiring to run the first global AR requirements meeting with the DMDII in Chicago (1st / 2nd March) with 65 companies and 90 people discussing the draft AR enterprise requirements (created by Lockheed Martin, Caterpillar and Procter and Gamble). The AREA is planning to run another session in Oct ’17. I’m looking forward to again engaging directly with the ecosystem.

AR Safety Committee

Safety is a concern for all enterprises and the use of AR (particularly with wearables) is one area that needs to be carefully considered when rolling out an AR solution to the wider workforce.

A new AREA charter is being created to bring together interested members to help define and provide insight into the potential problem. More to follow in H2 2017.

Much more to come – together

It’s been an amazing first year for me at the AREA – engaging with practitioners from all over the world who want to drive change, improve performance, and deliver valuable Enterprise AR services.

But it’s clear that work still needs to be done. The AREA will continue to help drive the ecosystem, to provide a place to discuss and solve the wider problems, to help enterprises and providers to work together, to make a difference, and to accelerate the adoption of Enterprise AR.

There is an African proverb I often like to cite:  “If you want to go quickly, go alone. If you want to go far, go together.”

Please join me and over 30 organisations in working to ensure that AR technology creates lasting benefits for the world.




Jay Kim of Upskill on the Pristine Acquisition and the Future of AR

In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to get his perspective on the deal and what it means for AR.

AREA: What were the motivating factors behind this acquisition?

Kim: Both companies saw capabilities in each other that would be a force multiplier, especially at this stage in the AR market. The early AR adopters are piloting solutions and starting to figure out how to scale enterprise-wide, but for every early adopter, there are probably a dozen companies that are still experimenting with a variety of different projects and providers, trying to understand where smart glasses can provide the highest level of economic impact today.

What we saw in Pristine was a best-in-class video remote collaboration solution called EyeSight, which offers a number of unique qualities. It’s robust against some challenging environments with connectivity and bandwidth issues. It is a 100-percent cloud-delivered solution. It supports a number of different smart glasses devices to enable HD-grade video streaming. It is also easy to deliver and there is elegance in its simplicity.

Ultimately, we see this acquisition as a strategic advantage for a couple of reasons. First, it enables Upskill to engage the broader market with a lighter touch solution, using their portfolio of apps, to drive exposure to AR technology across a number of industries. That means we’ll be able to accelerate customers’ exposure to smart glasses and the benefits of our technology. Second, it provides us with an even stronger remote assistance and knowledge capture solutions than what we had previously available, which can be integrated into our core product, Skylight. And finally, with the acquisition, we have brought on more than a dozen new staff to our team in key areas where we needed to add talent. Culturally it was a good match and it also deepened our bench of industry experts.

AREA: So, you’re giving enterprises an easier entry point and a clear migration path to taking on more AR capabilities over time?

Kim:  Upskill has built a very powerful industrial AR platform – Skylight – that integrates quite nicely into large enterprise IT environments. Of course, Skylight is cloud capable, but can be delivered in any enterprise IT environment, which for most of the customers we work with, means it needs to be on premise. Pristine saw our platform as an opportunity to take some of the product capabilities that they had built, and now gain a logical growth path that enables them to scale AR enterprise-wide and deliver far more than just remote collaboration, assistance and capture capabilities. That’s what the acquisition means for both of us – the ability to have a much larger addressability of the market, as well as a greater range of use cases we can support.

AREA: Tell us about the use cases.

Kim: With EyeSight, we now have a product that is tailor-made to address field service applications in industries where cloud delivery of software is relatively common. There is a huge need for remote assistance and collaboration solutions. It’s done in a way where different users can almost perform self-service. They can just turn on the system, launch EyeSight and get going. That’s very, very impactful. And there are several examples of where this type of application is best utilized, some that we recently covered in an Upskill webinar.

We’re working with Coca-Cola, for instance, to provide remote support for technicians in one of their bottling facilities. The issue they face is that the suppliers for much of the equipment in the plant are based in Europe. So when troubleshooting or repairs are needed to fix machines on the line, previously the only way to solve them was to fly a technician in from Europe, which was costly in and of itself. However it only paled in comparison to the cost in downtime, which can equate to thousands of dollars for every second the line is not operating. Now with EyeSight deployed, when issues arise staff onsite can immediately initiate calls with their supplier counterparts in Europe. The remote experts can accept the call either from a browser or a mobile device and instantaneously see the equipment, diagnose the issue, and walk the Coca-Cola technicians through the process of repairing it without ever having to step into the path.

AREA: Can you give us some idea of potential new AR capabilities that will be enabled by this acquisition?

Kim: Pristine’s people are among the world leaders in engineering product design and UX design in this industry. We’re extremely excited about that. With those sharp minds on the team, it will enable us to accelerate some of the thinking around our next-generation product. That includes our ability to get into more complex augmented reality scenarios as we cement our leadership in the assisted reality category and look to a more immersive augmented reality world.

AREA: What does this acquisition say about the state of AR adoption in the enterprise?

Kim: There are two key points. One is the growing enterprise awareness around having solutions that span the entire value chain, from point solutions, such as EyeSight, to more holistic platforms like Skylight. A lot of the folks that have experimented with different point solutions are starting to evolve their line of thinking to say, “Okay. We’ve got it, it’s good. What’s next?” There is a greater need to understand how large enterprises are going to deploy their AR strategies to impact the greatest number of people in the organization. Skylight is an excellent fit for what they are trying to do. I think this acquisition signals that we’re looking at an era where point solution providers will need to understand how their solutions will scale across businesses and that is quickly becoming table stakes for providers.

AREA: Do you think this acquisition provides any clues about the future direction of the AR industry?

Kim: We see people taking multiple parallel converging paths in their approach to AR. You have a number of vendors that focus on handheld devices – the smart phone and tablet form factors – and delivering compelling, camera-based registered experiences. Then you have folks like Upskill that are entrenched in the assisted reality domain. This acquisition does signal the fact that the assisted reality domain is going to mature quickly. It centers on the fact that the fundamental value proposition of assisted reality is around delivering a hands-free user interface to the data and assets already available to industrial workers.

The third path is the hands-free immersive AR solutions. You’ve got companies that are trying to do that based on projection-based systems and devices like HoloLens that deliver that fully immersive registered experience. I don’t think there’s any question that eventually the world is heading towards this – immersive augmented reality solutions everywhere. We’re taking it another step towards making that vision a reality. Of course, I represent the software side, so there have to be corresponding hardware advances that enable us to get there, but it is clear that the augmented reality is quickly maturing to a solution that is scalable and impactful today, while laying down a foundation to allow even further advances in technology.




Calling all AR Startups: Now There’s an AREA Membership Just for You

Are you an AR startup that would like to join the AREA but has lacked the resources for a full Contributor membership? Now you can take advantage of all the advantages of belonging to the AREA through our new Startup Membership.

The time-limited Startup membership offers you the full benefits of an AREA Contributor member:

  • Create awareness of your startup
  • Gain access to AREA thought leadership content
  • Attend AREA member events
  • Network with enterprises that are looking for AR solutions
  • Participate in AREA committees and help define the ecosystem
  • Get discounts to events negotiated by the AREA
  • Receive synopses of AREA research
  • Gain entry into the AREA marketplace (in development)
  • Contribute thought leadership content to the AREA blog
  • Get Contributor member voting rights
  • Be part of the only alliance focusing on AR in the Enterprise!

It’s a great way to develop your AR network and gain visibility with prospective enterprise customers. You get all this for $1500 per year – that’s $3500 less than the lowest annual fee for Contributor membership.

AREA Startup membership is limited to organizations that meet the following criteria:

  • Your total annual revenue is under $1 million.
  • Your staff size is 10 or fewer full-time and/or freelance employees.
  • Your organization has been trading for less than three years.

The AREA Startup membership package is only available for a two-year period. After the two years have elapsed, your company must choose a Contributor or Sponsor membership to continue as an AREA member.

Click here to take advantage of this exciting offer.




No more passing the buck on AR security

This is the third in a series of blog posts following the progress being made on the AREA’s first research project. Read the first two installments here and here.

In February 2016, the AREA performed a preliminary analysis of the field of enterprise AR security. We learned that there was virtually nothing available about the topic on the Web, low understanding among customers and suppliers, and only a few firms, such as AREA member Augmate, were exploring how to identify and address issues.

As has recently been demonstrated by the global “ransomware” attack and the Distributed Denial of Service attack caused by security breaches on webcams and IoT devices in October 2016, governments, businesses and consumers reliant on Internet-connected computers are increasingly more vulnerable to risk. In the final days of 2016, analysts and cybersecurity experts predicted that “2017 will be a critical year for security, starting with how it’s built into technology. DevOps and security will change the way they work together as they realize the need to integrate with each other in order to survive.”

Unfortunately, very little attention has been focused on enterprise AR security risks since the exploratory project in early 2016 but it’s my conviction that no one in the AR ecosystem can afford to continue ignoring or denying the security issues. Many AREA members agree that there is potentially a problem.

In April, the AREA kicked off its Research Committee’s first project with Brainwaive LLC. Brainwaive’s team of cybersecurity experts has been digging into topics pertaining to data security risks when introducing new, wearable Augmented Reality devices in the enterprise. I’m managing this project on behalf of the AREA’s members.

The project team is preparing reports to help AREA members understand the issues and prepare for the mitigation of risks. These reports are based on experience in security mitigation frameworks and tactics in IoT and other fields, interviews with different AR ecosystem stakeholders, and online research, as well as hands-on testing of wearable AR devices. The hands-on testing exposed many interesting risks as well as opportunities. The value these reports contain can’t be conveyed in a few posts on a blog. The reports will deliver practical approaches to those who will study them carefully.

What I can share that concerns me greatly as I have listened to interviews Brainwaive has recently conducted is the apparent desire by many of the stakeholders involved in wearable AR device development (and the greater AR experience design and development value chain) to pass the buck on security. There’s a widespread assumption that wearable AR devices will be managed similarly to or in the same fashion as other mobile devices. The weakness in this thinking is that, unlike wearable AR displays currently being furnished for developer use, mobile devices deployed for enterprise use are security-hardened.

Sooner or later, the prevalent “it’s not my problem” mindset must change if we expect enterprise IT managers to embrace new devices and support systems enabling the changes that AR promises to deliver. For the mindset to change we need:

  • AR customers to put security mitigation as high on their list of requirements as low latency, wide Field of View and ease of use; and
  • enterprise AR technology providers to collaborate with security community leaders to design wearable AR displays with security by default, not an add-on.

If you are an AR customer who has already put data security features on your AR requirements list, please use the comments section of this blog post to share with others in our community how you have stated those requirements.

If you are a wearable AR device manufacturer who has included security features by design, please make those features more clear so that the Brainwaive team, among others, can more easily evaluate and include them in the AREA’s upcoming security framework.

Those who wish to preserve their anonymity while contributing to this important project are invited to contact Tony Hodgson, CEO of Brainwaive, directly via e-mail at thodgson@brainwaive.com.




Addressing the Security Challenges of Wearable Devices for Enterprises

Read the first installment here.

The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about the opportunity to work with the AREA to protect companies’ information and assets through this first-ever AREA-funded research project. The objective is to develop and popularize a reliable, repeatable means of assessing security when adopting AR headsets/glassware solutions in industrial/enterprise settings.

With several weeks of R&D behind us, the Brainwaive cybersecurity team is beginning to finalize the scope and structure of an AR Security Framework and Testing Protocol. While most of our initial focus is on security threats and the defensive posture of wearable AR devices themselves, it’s important to recognize that the headset or smart glasses are just one element in an end-to-end AR “solution stack.” The Security Framework will eventually address all the unique elements of the AR stack, including wireless networking, data gateways, cloud services, applications, and more. Additionally, full enterprise protection requires development and governance of sound use policies and procedures, and training to develop end-user competence with the systems.

From a security standpoint, wearable AR devices may seem to be similar to common mobile devices like smartphones and tablet computers. However, we’ve identified multiple important factors that make AR systems unique, and we’re mapping the new trust boundaries and roles of the users. The Brainwaive team will elaborate on these in the final report and in our presentation at the upcoming Augmented World Expo. Also, in this initial project, we’re focusing only on characterizing the inherent design characteristics of the wearable device hardware and software from a security perspective. In follow-on projects, we’ll perform active penetration testing to determine the robustness of device designs and their level of defense against malicious attacks.

Knowledge is power when it comes to protecting your enterprise assets from bad actors trying to break in and steal sensitive information or disrupt your operations. Employing the AREA AR Security Framework and Testing Protocol, enterprise users will be better equipped to select and use AR headset solutions providing the proper types and levels of security for their specific use cases.

Tony Hodgson is CEO of Brainwaive LLC.




Mark Your Calendar for May 17 – AREA Webinar on AR and IoT

Imagine an aircraft service facility where the maintenance crew has the actual performance data of each plane’s engine components right at their fingertips as soon as it arrives – including identification of faulty parts and step-by-step instructions on how to replace them.

That combination of IoT data and AR visualization is incredibly powerful. It promises to reduce downtime, ensure timely and appropriate maintenance, and prevent more costly repairs. And because these technologies can guide service technicians instantly to only the areas in need of repair – and provide hard data on when to replace a worn part before it fails – they can make service technicians significantly more productive and assets more reliable. However, there are still questions about this integration of AR and IoT:

  • How close is that scenario to reality?
  • What technologies are essential to making it happen?
  • What obstacles stand in the way?

To get the answers to these and other questions, you don’t want to miss the AREA’s upcoming webinar, Friends or Enemies – What is the Relationship Between Augmented Reality and IoT?  The event will be held May 17, 2017 at 8 AM Pacific/11 AM Eastern/4 PM UK/5 PM CET.

Speakers on the program include: Marc Schuetz, Director of ThingWorx Studio Product Management at PTC; Pontus Blomberg, Founder & VP, Business Development at 3D Studio Blomberg Ltd.; Carl Byers, Chief Strategy Officer of Contextere; and Giuseppe Scavo, Researcher, AR for Enterprise Alliance (AREA). AREA Executive Director Mark Sage will host.

What other use cases will benefit from the intersection of IoT and AR? What types of organizations and industries are best positioned to derive value from such solutions? Find out at the free webinar.  Register now to join us.




AREA Research Project Takes on the Challenges of Enterprise AR Security

In 2015, cybercrime damage cost the world $3 trillion, according to one estimate. By 2021, that number is expected to grow to $6 trillion. So any enterprise contemplating new IT investments is paying particular attention to the security ramifications. AR is no exception. When introducing mobile, wearable AR systems to the enterprise, there is a high level of concern about data security. Headset and smart glasses designers are rarely data security experts, and their unconventional connected systems can represent new kinds of cyber threats to enterprise businesses.

The AREA recently commissioned an important study with Brainwaive LLC, headquartered in Huntsville, AL, to evaluate this mission-critical topic and help AREA members better understand and mitigate these risks. Tony Hodgson, CEO of Brainwaive – a cyber security and emerging technology advisory to enterprise clients – explained elements of the study.

“Initially, we’re creating the first-ever comprehensive report to identify and characterize the data security risks enterprise IT managers should be concerned about,” said Hodgson. “Our veteran cyber experts are then drawing from similar experiences they’ve had leading initiatives, such as development of the Industrial Internet Security Framework for IoT solutions (IISF) and IEEE data security standards, to create an AREA-branded Enterprise AR Security Framework.

We’re also creating a powerful AR Device Testing Protocol, so enterprise IT managers can thoroughly evaluate threat vectors and use-case suitability of different wearable AR systems.”

Also, AR device manufacturers will have new tools to evaluate their solutions before sending them into the marketplace.

“No one can eliminate all these evolving threats, but it will certainly help AR system developers sleep better at night knowing they’ve run their device through a comprehensive analysis to understand their defensive posture,” said Hodgson. “It will also provide them with a strong and supportable answer when clients ask, ‘How safe are your systems, anyway?’.”

Tony Hodgson is looking forward to making an impact with the research project.

“It’s exciting because AR-enabled systems are really beginning to emerge on the enterprise scene,” he said. “But the menagerie of devices and all the different ways they can be used presents new, invisible routes that malicious actors will take to dodge your defenses and infect your networks. This work sponsored by the AREA will certainly help companies understand what’s under the hood of these unique devices, so they can identify and mitigate these risks.”




IoT Solutions World Congress 2017

Information about the IoT Solutions World Congress (Barcelona, 03 – 05 October 2017).  Calls for papers closes. on April 15 2017.  This event is the leading international event that links the Internet of Things with industry. Its congress will focus on IoT solutions for industries and use cases in six dedicated areas: Manufacturing, Energy & Utilities, Connected Transport, Healthcare, Buildings & Infrastructure, and Open Industry (Retail, Agriculture, Mining, Hospitality and other industries).

The event will also offer multiple networking opportunities and activities, such as our IoT Solutions Awards Gala, a Hackathon, side events organized by event partners, etc.

Whether you are an enterprise end user, an organization looking for sales leads, a researcher, an association member, or a developer, the IoT Solutions World Congress offers a high return on investment.

The IoTSWC is organized by Fira de Barcelona in partnership with the Industrial Internet Consortium, the Industrial IoT organization founded by AT&T, Cisco, General Electric, IBM, and Intel to bring together organizations and technology with the goal of accelerating the growth, adoption, and widespread use of industrial IoT.

More details about the event can be found at: http://www.iotsworldcongress.com/