Background And Achievements
Qualcomm has earned a distinguished reputation that goes beyond CDMA. Qualcomm is among the members of the S&P 100 Index, Barron’s 500, Financial Times Most Valuable Global 500 Companies and FORTUNE 500®. Its unique work environment, dedicated workforce and expertise has also earned Qualcomm a place among Forbes America’s Best Employers and FORTUNE’s Most Admired Companies.
Challenges For AR
We envision a future where technology will become more personalized and even more useful — one where your world will be intuitively augmented to fit your needs, and it will all happen seamlessly wherever you are. Over time, the technology itself will effectively disappear, as a new type of almost imperceptible mobile device emerges to replace nearly all others and change how we interact with the world. While there are many technology hurdles to overcome before all of that happens, some of it is already just starting, and maybe even sooner than you think through a convergence of technologies under Extended Reality (XR).
Today AR and VR are distinct experiences, but they share many of the same underlying technologies that will power revolutionary XR experiences as AR and VR eventually converge into a new type of wearable device that’s capable of supporting both. XR will transform everyday consumer experiences and many market verticals, from industrial manufacturing and health care to education and retail. The possibilities are endless with XR. Mobile XR has the potential to become one of the world’s most ubiquitous and disruptive computing platforms of the next decade, just as the smartphone of this decade has become. And it’s why we are determined to accelerate the development of the key technologies required for XR adoption. It’ll only happen if technology leaders work together with the consumer in mind. Therefore, it is our hope that we can collectively cast aside the dogma of the past, save some breath, and make XR happen together.
Why AR
Qualcomm Technologies is uniquely positioned to support optimized, comprehensive solutions. Our end-to-end approach allows us to understand the big picture and optimize across the system to best achieve the desired experiences. As described, this is essential for addressing motion to photon latency and maintaining visual quality. Hardware and software expertise is required.
Since we custom design our processing engines rather than licensing off-the-shelf blocks, we can optimize each engine for the specific use cases and tasks we are targeting. Our heterogeneous computing solution that is optimized for low power and high performance at multiple levels: the processing engines, the SoC system architecture, and the system level software. Experiences are more than just compute. We also provide superior connectivity technology to get data on and off the device as quickly as possible. We integrate all this technology, when appropriate, into a SoC to provide a comprehensive, low-power, solution. We offer complete optimized solutions so our customers can get their optimized products to market quickly and at low cost. We provide the hardware, software, reference platforms, SDKs, and customer support – and because we’ve designed these components in house, we can quickly address customer issues.
Key extended reality (XR) ecosystems are powered by Qualcomm Snapdragon platforms, to enable the next generation of mobile computing as the industry transforms and expands across consumer and enterprise. Power and thermal management are key Qualcomm Snapdragon benefits that helped enable the advances in immersion, comfort and business value we’re delivering to customers.